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Marketing guru Grant McCracken's newest book Flock and Flow has been receiving a great deal of attention lately. He was recently interviewed by Marketing Pop Culture <listen to the podcast> and his book was recommended by Choice magazine <read review>.
To learn more about Grant, check out his blog.
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» Grant McCracken's Flock and Flow from Convergence Culture Consortium (C3@MIT)
Among the C3-related books I'm noting on the blog at the beginning of this week, I also wanted to point everyone's attention toward Grant McCracken's 2006 book Flock and Flow. According to the description: Is it possible any longer to... [Read More]
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