"For fans of animation, certainly students, and for an account of the
conflict between commercial and artistic concerns, this book is
definitely worth a look ... [I]t captures the conflict between keeping audience and advertisers happy and bringing into view new creative expressions." —Kieran Curran, PopMatters
"This beautifully produced and lavishly illustrated book fills some important gaps. An intelligent but non-academic history of British animation, with particular focus on its creative peak in the 1980s and 1990s, it offers a behind-the-scenes account of a vital aspect of Channel 4 that has been sidelined by its official histories, plus detailed studies of individual films—mostly short personal pieces that have not previously enjoyed this level of scrutiny in print." —Michael Brooke, Sight & Sound