Indiana University Press will release the first title in a series of adult coloring books, titled Color Your Campus this summer. Indiana University will be the first campus featured in the series with other college campuses to follow.
In a surprising move for a university press, Indiana University Press joins the adult coloring trend to the early delight of college students, parents, fans, and alumni alike. Hobbyists will take pleasure in transforming artists’ black and white masterpieces into colorful flagship campuses while indulging in the comfort of a childhood stress reliever.
“We’re always looking for new, creative ways to engage readers and tell stories,” said Gary Dunham, Director of Indiana University Press. “With our Color Your Campus adult coloring books, readers become artists, remembering and celebrating their alma maters in the bright, colorful ways they choose.”
Illustrators will consist of locals and university graduates—those who are able to encapsulate the spirit of the university through their own personal experiences.
“As an Indiana University graduate and Bloomington native, I’m very excited to be working on this project,” said Issy Mueller, illustrator of Color Your Campus—Indiana University. “Coloring is fun and relaxing. I’m a preschool teacher who gets to color with kids all day but not everyone is fortunate as I am.”
Adult coloring books have become extremely popular over the last few years, with one bestseller selling close to two million copies, and coloring book parties popping up around the country.
“The recent explosion in this new coloring industry has adults turning away from technology, away from yoga, and toward crayons.” said Mandy Hussey, editor of the series. “This will be the first series published by a university press and we’re excited to be the press doing so.”
For media requests, contact Mandy Hussey, Trade Marketing and Publicity Manager, email@example.com