Last Thursday and Friday, I attended my third Blog Indiana conference to learn more about what my fellow Hoosiers are doing with social media and blogging. This year's conference took place at the Fishers Conference Center instead of IUPUI, where it had been held previously. There were a couple of benefits to the change of venue, the first being the fabulous food! I think there were at least six choices of bread for your sandwich and unlimited brownies and cookies for dessert. Yum! The second (and more important) benefit was the set up of the conference. We were seated at round tables in a ballroom, which was more conducive for having conversations with fellow attendees. It was nice to see people's faces instead of staring at the back of their heads in some IUPUI classroom or lecture hall. Because of the set up, I feel that I met more people at this year's conference, but dumb me forgot to bring business cards. So I hope all those wonderful people I met remember me!
Taking a cue from Vince Robisch's session on blog headlines, I'm posting a list of the top 5 things I learned from this year's Blog Indiana. If you're interested in more than just the highlights, you can read my full conference notes here.
1. Just because you're at a blogging conference doesn't guarantee that you'll have a good wireless connection.
I think we all got spoiled by the great wi-fi connection at IUPUI. With all the students, faculty, and staff on campus, universities are prepared for high demands for connectivity. The Fishers Conference Center—not so much. Despite all the amenities I mentioned about the venue, not having a decent wi-fi connection is a BIG drawback to people who are online 24-7. (Of course, we all whipped out our smart phones and used the 3G instead, but still...) I felt sorry for one speaker whose presentation tanked when he couldn't access YouTube to show us video clips, which comprised the bulk of his talk. The conference organizers will need to take the weak wi-fi into consideration before scheduling another meeting here.
2. Hemingway would have been a good blogger.
Keynote speaker Erik Deckers gave an excellent talk on writing. He said that a clear, consise journalistic style is best for blogging (or really any writing, in my opinion). He noted Hemigway as a model for this style. Now I'm no Hemigway, but I do strive to emulate him in my writing. Good to know that Erik does the same.
3. I've got 99 problems, but a good blog post topic ain't one.
I think Vince Robisch wins the award for best presentation title. In "This Session Speaker Smells Fantastic," Vince gave advice on writing good headlines, distilling it down to this simple formula: "Find the interest of your readers + solve their problems." He presented several different types of posts that utilize this formula (the list post, which I'm using, being one of them). I know that many people walked away from the session with several new topics to blog about, thanks to Vince's two-minute headline writing drills. I've got plenty of content, just not enough hands to type it all. (I'm eagerly awaiting our new crop of fall interns to help me with this.) Although I didn't need any additional topics, I did appreciate Vince's ideas for new ways to present the content and tailor it toward the readers' needs. Very helpful.
4. If you don't want your pitch to be pitched, do your research.
Casey Mullins gave a great talk on how businesses should pitch to bloggers, and vice versa. The key takeaway was knowing who you're pitching to. If you don't take some time to research what the blogger/business is about before you pitch to them, they won't give you the time of day. She also shared some of the best and worst pitches she received. (BTW, we plan to take her advice so we land on the top of a blogger's "best" pile.) I also enjoyed seeing Casey's three-month-old daughter Vivi, who contently lied in her stroller as her mom presented. Awww... :)
5. People at social media conferences love to ring the death knell for email.
Sorry folks, it's not dead (well, at least not yet). I believe it was keynote speaker Jay Baer who talked about social media being just one channel in an overall marketing plan. You have to meet people on their preferred platform. If your audience only uses social media, then yes, it makes total sense to ditch email. But our email marketing program drives more e-commerce to our site than social media, blogging, and online advertising combined. So I'm not writing off the power of email just yet. Yes, I've built some great relationships through social media, but do you know how many times I've had to email these people when 140 characters didn't suffice? :)
More than anything, this year's conference was a validation for me that I'm on the right track with our social media strategy. But I did learn some new things, and I hope that the conference organizers will continue to offer more intermediate level sessions at next year's conference. If you're involved with blogging and social media in Indiana and have never attended, I highly recommend it. Follow Blog Indiana on Twitter for more information.